Design: THE MELTING POT is a social enterprise that seeks to unlock and empower the budding entrepreneurial talents of young people and women from BAME (Black and Minority Ethnic) backgrounds.
It aims to build upon the innovative potential of individuals by promoting enterprising talents and raising aspirations of young people and women in the West Midlands.
I had an initial meeting with The Melting Pot management team and gathered information about the project. They wanted a bold design that linked to the idea of cultures blending together.
The circle suggests the structure of The Melting Pot. The orange gradient combined with the spiral swirl conveys heat, energy and power mixing together.
I chose Fruitger as the logo type font. I like the bold qualities of the ultra black weight. I feel this gives the logo an aura of strength and power. The ultra weight is legible at very small sizes which is important as this logo needs to work within the full range of media.
I delivered the client a style guide for this logo outlining how it should be used in various situations. Versions included: Full colour, grayscale, single colour and an alternative colour version for dark backgrounds. The style guide contains all of the colour information for: CMYK, RGB and web. I also included details of the font used and created a secondary colour pallette.
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